Exploring The Effects of Character Assassination Among Females

Abstract

Introduction: Character assassination is a deliberate effort to damage an individual's reputation or credibility, encompassing both verbal and non-verbal attacks. This study explores the effects of the normalization of character assassination among females on the initiation of future relationships. Objectives: The primary objective is to investigate the role of character assassination in shaping future relationships among young females in Pakistan's twin cities. Methods: A qualitative approach was employed, using purposive sampling to select six female participants aged 20-25 years. In-depth semi-structured interviews were conducted, and the data was analyzed using thematic analysis with the aid of QSR Nvivo 10 software. Results: The analysis identified several themes: demographics, causes, consequences, methods, and coping mechanisms. Participants reported that character assassination often begins in childhood, leading to trust issues, insecurities, and reluctance to form new relationships. Humor and sarcasm were commonly used as methods of character assassination, often normalized through media and social media. Coping mechanisms included habitual acceptance and engagement with fictional narratives. Conclusion: The study highlights the pervasive impact of character assassination on young females' interpersonal relationships and self-perception. It underscores the need for societal change to promote healthier communication practices and mitigate the detrimental effects of character assassination.