Building Business Performance on Green Business Strategy in South-South Nigeria

Abstract

The study examined the effect of the Green Business strategy on the Business performance of SMEs in South-South Nigeria. The general objective of this study was to investigate the effect of human resource planning on the organizational performance of Federal Medical Center Asaba. The specific objectives of the study were to (i) Ascertain the effect of the Green Innovation Strategy on Business performance among SMEs in Delta State, (ii) Determine the influence of the Environmental Orientation Strategy on Business performance among SMEs in Delta State and (iii) Evaluate the impact of Green Product Differentiation on Business performance among SMEs in Delta State. The target population of the study was 202 employees of selected SMEs in South-South Nigeria. The study adopted a descriptive research design method, and a simple random sampling procedure was used to select the sample size of 202 employees which was 100% of the target population. The questionnaire was used as a tool for collecting primary data. The reliability of the instrument was censured by the test-retest method, while the validity of the instrument was censured by seeking the opinion of research professionals in the field of management sciences. Collected data was analyzed by use of weighted averages and percentages then presented information of frequency tables and charts and hypotheses were tested by adopting multiple regression analysis to determine the effect between the dependent and independent variable. Findings from the study revealed that the dimensions of Green Business Strategy (Green Innovation Strategy, Environmental Orientation Strategy, and Green Product Differentiation) identified in this study is majorly determinant of business performance. The study concluded Green innovation is the integration of the internal intellectual capital of a business with the concept of sustainability. Green innovation is a solution to answer public concerns over global environmental issues. Therefore, for organizations to become more productive and remain in business, especially in this era of increased global competitiveness and growing complexity of the work environment, when they tend to imbibe the proactiveness of green business strategy.