Behaviour of Investors towards Asset Management Companies of India

Abstract

Asset management professionals performing services for their clients is to maximise returns while minimising risk for their clients. An in-depth study shows “How investors choose their best asset management companies”, thereby getting the best investment opportunities in the ever-changing environment for futuristic needs. The ultimate outcome of their investment is to make profitable investments. Source of information getting under survey methods for different types of investors for different asset management companies in India. Choosing the right choice of investment in asset management companies is purely based on investor behavioural decisions. Using survey methods, data is collected from 400 investors under different investor categories, like conservative, moderate, aggressive. The main aim of the presenting paper is to find out the investors' behaviour in asset management companies. Used survey methods, for measuring the various phenomena. analysed the collected data effectively and efficiently to draw the sound outcomes. However, a number of statistical techniques such as, Correlation, Reliability Statistics and ANOVA is used for analysing the predominant factors responsible for investment in asset management companies.