The Effect of Mobile Payment Service Characteristics on Behavioral Intention through Positive Psychological Capital

Abstract

The introduction of Apple Pay in Korea is bringing about changes in the mobile payment service market. Mobile payment services are rapidly growing worldwide, gaining popularity among users as a convenient and easy payment method with the proliferation of smartphones and mobile apps. The advantages of contactless payments have been highly highlighted during the COVID-19 pandemic, leading to an increase in usage. Additionally, the introduction of new technologies such as cryptocurrency payments, biometric authentication, and IoT payments has resulted in the emergence of diverse and innovative services. However, concerns and challenges regarding security and personal information protection still exist, and changes continue to occur from a legal and regulatory perspective. Furthermore, intense competition drives ongoing efforts to provide better services that meet user demands. The findings of this study reveal that among the characteristics of mobile payment services, security positively influences positive psychological capital, and particularly, positive psychological capital plays a significant role in behavioral intentions.