Entrepreneurship Behavior and Performance Factors of Local Cassava Enbal Food Agroindustry

Abstract

This study was conducted to describe individual, socioeconomic entrepreneurial behavior, and performance factors of local cassava enbal food agro-industry. It also aims to analyze the influence of behavior on performance of local cassava enbal food agro-industry. The focus on entrepreneurs is due to their importance in the development of agro-industry businesses. The results showed that all the indicators measured namely individual and socioeconomic factors greatly influenced entrepreneurial behavior in the development of cassava enbal processing business. This business was considered a regional local food that holds significant importance as an asset, requiring maintenance and preservation. Entrepreneurial behavior indicators had a significant influence on performance of local regional Home Food Industry with a critical ratio (CR) value of > 2.00, meaning that all indicators formed had a significant effect. The entrepreneurs of cassava enbal home industry showed great enthusiasm in developing their business by offering a variety of processed products with significant selling value. Therefore, it can be concluded that cassava enbal food is a regional food requiring maintenance and preservation for the future of the younger generation.