Factors Affecting Investment and Approaches to Increase the Value of Community Products Business in Buriram Province after the Situation of COVID 19, Thailand

Abstract

The purposes of this research were to study the factors affecting investment, to compare the confirmatory factors affecting the investment of community product businesses in Buriram Province after the COVID-19 situation and approaches to add the value to community product businesses in Buriram Province. The tools used are survey questionnaire. The researcher divided the samples into 2 groups: group 1, entrepreneurs of 5 products, 150 persons and group 2, consumers of 150 products, totally it got 300 persons. Statistics used for this research were percentages, mean, standard deviation, T-values. Test F-Test Values and Confirmatory Factors Analysis (CFA). The results of this research were found that the best factors driving for occurring the development of community products business was the public policies as the policy of Policy for promoting the knowledge of integrated community production in all process to   entrepreneurs in Buriram Province. For entrepreneurs it has to support the strongness of business as they have to produce only the products according to the test or preferences of consumers.  Other factors were considered that it was the supporting to make the community product business become to a more utility product.